March 16, 2009

(San Francisco, CA) Posit Science Corporation today unveiled an education initiative to provide the public with information about how the brain functions and what people can do to keep their brains healthy. In honor of Brain Awareness Week, which begins today, the company is making available fun and educational tools online that help people understand how the brain operates and dispel myths about the brain.

Visitors to www.PositScience.com/brainawareness will find an array of entertaining and informative activities, including 28 recipes for a full week’s worth of brain healthy meals plus snacks, videos about brain facts, a crossword puzzle that tests knowledge about the brain and a paper model of the brain. Visitors will also be able to try brain tricks and even take a test to find out how fast their brains are.

In celebration of Brain Awareness Week, Posit Science is offering a temporary price reduction on its products. Now through March 31, 2009, purchasers can get twenty percent off the standard retail price of both the Brain Fitness Program Classic and InSight, and receive free ground shipping on orders sent to US destinations and placed through the company’s online store located at https://www.brainhq.com.

Brain Awareness Week, created by the Dana Alliance for Brain Initiatives, is an international partnership of government agencies, scientific organizations, universities, hospitals, service groups, professional associations and schools. The ultimate purpose of Brain Awareness Week is to make the public more aware of the benefits and promise of brain research.

Posit Science recognizes the importance and value of Brain Awareness Week. Part of the company’s mission is to take science out of the lab and into the hands of people. It is also to promote brain health education.