January 31, 2024

Innovative research on brain training’s effects on health presented at the 7th Annual Medicare Advantage Leadership Innovation Conference. Findings highlight how non-medical factors can enhance health outcomes.

Unveiling groundbreaking insights, the 7th Annual Medicare Advantage Leadership Innovation Conference in Scottsdale, Arizona, promises to be a game-changer in the field of gerontology and neuroscience. With a keen focus on brain training, the event charts a new course in addressing non-medical factors to enhance health outcomes.

A New Approach to Health: Social Determinants

Renowned figures in the field, Dr. Henry Mahncke and Dr. Karlene Ball, will present their pioneering work on how brain training can influence non-medical factors, known as Social Determinants of Health (SDoH). SDoH, encompassing aspects such as nutrition, transportation, safety, and social engagement, has been gaining traction in Medicare Advantage (MA) plans, with Supplemental Benefits targeting improvements in these areas.

Decoding the Impact of Brain Training

Dr. Ball will share insights from the NIH-funded ACTIVE Trial, a seminal study examining the impact of computerized speed-of-processing training on cognitive function and daily tasks over a span of 20 years. This long-term research underscores the potential of brain training to transform lives.

BrainHQ: A Catalyst for Change

Dr. Mahncke will delve into the efficacy of BrainHQ, a brain fitness program birthed by Posit Science. The program has been instrumental in enhancing cognitive abilities, improving quality of life, and inducing positive health outcomes. It has also demonstrated a reduction in healthcare costs and symptoms such as depression, anxiety, and fatigue. Available for free daily, BrainHQ exercises have made their way into the benefit packages of leading national and 5-star Medicare Advantage plans, marking a shift in the paradigm of health and wellness.