How can understanding brain plasticity help people in the real world?

Brain plasticity is a powerful and natural force for driving beneficial changes in the brain. As the scientific community improves its understanding of specific neurological issues, we can create training activities designed to harness the brain’s plasticity to create and reinforce neural pathways for specific results. In other words, we are pioneering a whole new way of addressing a range of conditions that we hope will include Alzheimer’s, Parkinson’s, schizophrenia, Obsessive-Compulsive Disorder and chronic pain, to name a few. Programs based on brain plasticity engage the brain’s natural learning mechanisms, and so require no invasive procedures or medication. You can learn more about brain plasticity here.