Dr. Fredric Wolinsky, PhD

Professor, John W. Colloton Chair in Health Management and Policy, University of Iowa

“It's the 'use it or lose it' phenomenon, with a twist… we learned that what you are using matters. Here, the [BrainHQ] exercise designed by neuroscientists delivered significant gains that generalized to daily life, and the crosswords, which a lot of people have placed their faith in, showed no measurable benefits.”

“Earlier findings have shown that these particular brain exercises improve speed of processing, health-related quality of life and ability to engage in activities required for independent living… this study is important because it shows that a relatively small amount of the right kind of brain fitness training [BrainHQ] can change the trajectory of aging, even five years later, by helping people experience a happier life. In the end, that's really what we all want for ourselves and our loved ones.“