October 9, 2023

Cognitive scientists from around the world have brought their best ideas to BrainHQ and look to make each part of every exercise as powerful as possible. More than 100 patents cover the technologies in the BrainHQ exercises, so explaining how they work in a comprehensive manner is daunting.

Simply put, however, the exercises are based on a handful of powerful ideas. Unlike previous cognitive training, they do not try to fix a problem by practicing it—they don’t improve memory by practicing memory. Instead, the exercises start with elemental cognitive function by first improving the speed and accuracy of your sensory perceptions. This becomes the foundation for improved attention. Improved attention is the building block of working memory, and working memory is the building block of much else—immediate memory, delayed memory, episodic memory, executive function, reasoning, speech and language, visual-spatial skills, and so on. No one has taken this complete bottom-up approach to cognitive training before.

In addition, our scientists are experts in brain plasticity, the ability of the brain to re-wire and change. Each exercise draws on what experts have learned in recent years about driving change in the brain. Training must be focused on improving speed to meet real-world conditions; it must intensively and progressively improve accuracy; it must adapt continuously and minutely (by thousandths of a second) to each person’s performance; it must be designed so the task gradually generalizes to real-world experience; it must be engaging in a way that stimulates neurotransmitters (chemicals in the brain that enhance attention, learning and mood) and that brings you back to do the exercises again and again.