When the connected healthy technology company, GreatCall, decided to expand beyond offering mobile phones and cellular services to begin offering health and safety services, one of their first initiatives was to add BrainHQ exercises on all their widely-adopted Jitterbug phones. BrainHQ exercises have been shown in numerous peer-reviewed studies to help with cognitive performance, and to have effects that generalize to everyday tasks, including those associated with safety (such as driving, balance and gait).