Bigger Faster Stronger (BFS) is the leading athletic conditioning program in the United States — offered by more than 13,000 schools. Its founder Bob Rowbotham was the first strength and conditioning coach in professional sports — proving that the right conditioning could cut player injury by half and improve individual and team performance. What began as a weight room safety program has evolved into a holistic conditioning program to make better athletes and better citizens. BFS immediately recognized that you cannot train the whole athlete until you train cognition.