The Winner Effect: The Neuroscience of Success and Failure

Ian H. Robertson

What does it really take to be a winner? Neuropsychology expert Ian Robertson seeks answers in his new book. He weaves together neuroscience findings and personal stories to look closely at how winning (or losing) can physically change the brain and affect the psyche, with long-lasting and self-reinforcing effects. Robertson's take on success and failure is presented in a compelling and engrossing manner.