Wendy Wood

A lot of us set goals for ourselves—like eating more healthily or resisting the lure of our smartphone, for example—only to feel like failures when our willpower isn’t up to the task. But according to psychologist Wendy Wood, there are more practical ways to create good habits and break bad ones. In particular, we need to stop relying entirely on our conscious decision-making, and tap into our automatic, unconscious actions—which make up about 43% of what we do. It’s a great book for anyone wanting to learn more about why we fall into certain habits—and how to rise above them.

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