Misleading Science Claims: The Case of Baby Einstein

A few years ago Disney announced that it is offering refunds on Baby Einstein DVDs purchased in the past five years. Why? Baby Einstein claimed to make babies “smarter,” but doesn’t. In fact, research suggests that if anything, watching such DVDs slows learning development in young children. Threatened with a class-action lawsuit, Disney began to…

Evaluating Brain Fitness Programs – Which Should I Choose?

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials.…

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role…

Does Ginkgo Biloba Improve Memory?

Although there have been numerous small studies investigating the effects of Ginkgo Biloba on memory, they have generally have been small and followed participants for short periods of time. The results have been inconsistent and overall inconclusive. The GEM (Ginkgo Evaluation of Memory) study was set up to address these  inconsistent results. GEM is a…