Landmark Study Shows Benefits of BrainHQ Training Last 10 Years

I am incredibly excited to announce that the scientists who ran the ACTIVE trial have reported that certain types of brain training—including one of the exercises in BrainHQ from Posit Science—can drive cognitive benefits that last 10 years. The study, published in the Journal of the American Geriatrics Society, is the first to show such…

Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…

Men’s Brains vs. Women’s Brains: Social Implications of Neuroimaging (Part 1 of 2)

Lately, I’ve read about quite a few interesting brain imaging studies, on all sorts of topics. Collectively, these have sparked my curiosity about this question: how might brain imaging technology transform our culture far beyond its medical applications? While many of the possibilities are exciting, others make me nervous–especially those that threaten hard-won equalities by…