There was a research study published recently by Nielsen, the market research firm who tracks media consumption. They found that in in the last five years, the number of seniors 65 and older actively using the Internet has increased by more than 55 percent to 17.5 million in November 2009. On average, this age group spent over 58 hours on-line per month in 2009.
In addition to doing what the rest of us are doing on-line – e-mail, sharing photos, social networking, checking out the latest news and weather – the Nielsen folks said, “…it’s worth noting that a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.”
Not surprisingly, you can teach an old dog new tricks.