Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account…
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The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board…
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I’ve been reading a fascinating book called Traffic by Tom Vanderbilt. He writes about many of the challenges that driving presents to the brain. In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not…
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If you ever get a chance to talk to Dr. Mike Merzenich, be assured he’ll fill you with a missionary’s zeal for brain fitness. You’ll leave the conversation wondering why everyone isn’t taking advantage of their brains’ natural abilities to improve. However, we know good habits aren’t embraced by our society overnight. It’s taken decades…
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Great news for tinnitus sufferers: today the New York Times reports that researchers in Germany have developed and tested a novel music therapy for ameliorating the symptoms of tinnitus, with promising results. The researchers’ work is based on behavioral training that aims to reorganize the auditory cortex- much as the Brain Fitness Program works. Read…
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Our mission is to bring brain science to the people … partnered with the Massachusetts library system and AAA Southern New England to distribute this life-changing product to drivers who need it.
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