Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…

Tinnitus: A Special Example of a Failure Mode for your Plastic Brain

Ed. Note: this article originally appeared on Dr. Merzenich’s blog On The Brain on June 13, 2009. Millions of individuals (2% of humankind) are plagued by continuous sounds generated in their skulls, not coming from the real world. Because these ringing or roaring sounds are inescapable and because they strongly influence emotional-control processes in the brain, they…

HIV-Related Cognitive Decline – Webinar with Dr. Sean Rourke

We are so excited to be sponsoring a webinar entitled HIV-Related Cognitive Decline: Can Brain Training Help? The webinar will be held this Thursday, June 10, from 1-2 PM Pacific time. Our esteemed host will be Sean Rourke, PhD, a professor in the department of psychiatry and neuroscience at the University of Toronto. He specializes…