Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…

Convergence = Computer Science + Entertainment + Brain Science

There are three trends driving convergence of entertainment of computer science and entertainment. The first is the customers’ expectation is that content will follow the customer across multiple devices. The second is creators, the people and companies who produce the content, are becoming a much broader group. And the third is the canvas, as the underlying technology being used for the creation of the entertainment experience, is broadening the interactions consumers can have with content.

Daily TED Talk – Michael Merzenich on Re-wiring the Brain

This week something really neat is happening in Long Beach, California. It’s the annual TED Conference– a meeting of some of the world’s great minds of science, technology, design, and entertainment. While not all of us are able to attend the very exclusive TED Conference, we can all benefit from the wonderful videos they post…

The Tipping Point?

If you ever get a chance to talk to Dr. Mike Merzenich, be assured he’ll fill you with a missionary’s zeal for brain fitness.  You’ll leave the conversation wondering why everyone isn’t taking advantage of their brains’ natural abilities to improve.  However, we know good habits aren’t embraced by our society overnight.  It’s taken decades…