Predicting the Future

A recent study published in the Journal of Neuroscience shows that activity in the medial prefrontal cortex can predict behavior more accurately than the individuals themselves.  Participants in the study listened to public service announcements on the benefits of sunscreen while their brains were scanned in an fMRI machine.  The participants were asked whether or…

Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…

Get Down and Dirty for Brain Health

Caution, fellow urbanites: Your kids might not be getting enough quality dirt. It turns out that there’s organism commonly found in soil called Mycobacterium vaccae that might help cognitive health. In a recent study, mice exposed to this bacterium were significantly smarter and less anxiety-ridden than their bacteria-free friends. Dr. Dorothy Matthews presented these findings at the American Society of Microbiology…

Gentlemen: Start Your Engines! It’s Men’s Health Week

Every year, the week leading up to Father’s Day is designated as Men’s Health Week. According to their official website,  the purpose of Men’s Health Week is “to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys.” So… what can YOU do? Here are some…

SharpBrains Innovation Awards and Posit Science Technology

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by…