Misleading Science Claims: The Case of Baby Einstein

A few years ago Disney announced that it is offering refunds on Baby Einstein DVDs purchased in the past five years. Why? Baby Einstein claimed to make babies “smarter,” but doesn’t. In fact, research suggests that if anything, watching such DVDs slows learning development in young children. Threatened with a class-action lawsuit, Disney began to…

Repair … Reactivate … Rejuvenate

Repair, Reactivate and Rejuvenate are all words I just came across while reading a magazine aimed at the more ‘sophisticated and achievement-oriented’ women of America.  Unfortunately these words were not in an article for brain fitness – although they could have been as that is what brain fitness exercises have been proven to achieve.   Instead the words were…

BrainHQ provides many real-world benefits

An article on Science Daily talked about a science publication by researchers from Florida State University who examined how technology is being used by senior citizens. The researchers refer to computer-based brain fitness programs and make the following statement: “There is limited but encouraging evidence that these so-called brain fitness software packages make a difference…

The Evidence for Brain Training – Seeing the Whole Picture

Brain training works! Brain training doesn’t work! Every week, I see a new headline in the news about brain training, and they reliably go back and forth between these two extremes like the tick-tock of a clock. Why the back and forth? If a study shows that brain training works in one week, how can…

Brain Training and Bipolar Disorder

One of the most significant issue facing people with mental illness is their ability to integrate into society—to make friends, hold down a productive job, and contribute to their families. Imagine two people with bipolar disorder, both suffering the severe mood swings between manic energy and deep depression. One stays in touch with friends from…