Dr. Henry Mahncke is the CEO of Posit Science. He joined Posit Science at its inception in 2003 as Vice President of Research & Outcomes, where he led the first large-scale clinical trials of a publicly available cognitive training program. He became CEO of Posit Science in 2011. Previously, he served as consultant at McKinsey focused on health care and video games, and then as a science and technology advisor to the British government. Dr. Mahncke earned his PhD in Neuroscience at the University of California, San Francisco, where he studied brain plasticity with Dr. Michael Merzenich.

Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…