I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store. There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep. These products are bit of a mixture of science,…
Technology has been called out on the carpet in recent articles about contributing to the decline of our a number of brain functions. We need not be so fast to judge … we have many examples of technology’s value, too.
On the road in Tampa to explain brain fitness.
The BBC did a study that showed that their attempt to create cognitive improvement was unsuccessful … but failed to mention that Posit Science products work.
There are three trends driving convergence of entertainment of computer science and entertainment. The first is the customers’ expectation is that content will follow the customer across multiple devices. The second is creators, the people and companies who produce the content, are becoming a much broader group. And the third is the canvas, as the underlying technology being used for the creation of the entertainment experience, is broadening the interactions consumers can have with content.
Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.
I’ve been reading a fascinating book called Traffic by Tom Vanderbilt. He writes about many of the challenges that driving presents to the brain. In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not…
Our mission is to bring brain science to the people … partnered with the Massachusetts library system and AAA Southern New England to distribute this life-changing product to drivers who need it.