Dr. Henry Mahncke is the CEO of Posit Science. He joined Posit Science at its inception in 2003 as Vice President of Research & Outcomes, where he led the first large-scale clinical trials of a publicly available cognitive training program. He became CEO of Posit Science in 2011. Previously, he served as consultant at McKinsey focused on health care and video games, and then as a science and technology advisor to the British government. Dr. Mahncke earned his PhD in Neuroscience at the University of California, San Francisco, where he studied brain plasticity with Dr. Michael Merzenich.

Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science,…

Convergence = Computer Science + Entertainment + Brain Science

There are three trends driving convergence of entertainment of computer science and entertainment. The first is the customers’ expectation is that content will follow the customer across multiple devices. The second is creators, the people and companies who produce the content, are becoming a much broader group. And the third is the canvas, as the underlying technology being used for the creation of the entertainment experience, is broadening the interactions consumers can have with content.